The Athenaeum Foundation
Logo, Tagline Development & Branding
The Athenaeum was built for the Indianapolis Socialer Turnverein (1893-1898) as a "house of culture" for the mind and body. Today, The Athenaeum keeps the "sound mind in a sound body" spirit as part of their identity while existing as a vital place for culture, business and education in a vibrant downtown location.
All of this and more was considered, discussed and debated while the brand, logo, identity and tagline were being developed.
Part one is overall branding explanation in PDF format.
The Athenaeum Foundation
Logo Development
Three areas were represented during the logo development and design exploration: Facility, Community and History. Using font, color, image, overall design style and tagline, each area was represented to some degree, whether strongly or more subtly.
Part two is logo development/options in PDF format.
The Athenaeum Foundation
Logo Standards
A basic standards manual was developed to encourage proper use of the new logo.
Part three is the logo standards manual in PDF format.
The Athenaeum Foundation
Stationery Package
Developed logo and color palette applied to a stationery package.
Mimosa Floral Design And Event Planning
Stationery Package
Logo development and stationery package for a small floral design and event planning company. The owner requested a slightly European look. Her first name was Sophia, thus the bold red "S" in the name, Mimosa.
Hanna Cohen
Stationery Package
Family, marriage and individual therapist, Hanna Cohen specializes in assisting and urging a process where clients begin to see themselves accurately in the world. This process was reflected in the logo design which was then applied to stationery items. The letterhead and business card were printed with a solid color on the back.
Thoroughbred Group
Stationery Package
Logo development, stationery package and combination brochure/presentation folder for small company specializing in marketing and technical copywriting. The graphic image was based on the tagline, "Marketing with Horsepower."
Illustration: Mario Noche
Kids Cartoon Theater
Stationery Package
Kids Cartoon Theater is a fun and novel idea. Go to the mall to shop, but drop your kids off at the Kids Cartoon Theater to be occupied while you do your shopping. This identity includes logo development and stationery items.
Desktop Resources
Stationery Package
Desktop Resources face all the common challenges that any IT support company would. When clients call, it's because things are not going well and many times the situation is urgent and frantic. As Desktop Resources solves the problem, business gets back to normal. This "chaos" to "calm" experience was used as a basis for their logo. An active, cutting edge design was applied to the stationery items, reflecting Desktop Resource's commitment to keeping ahead of the constantly changing technology innovation curve.