Hospitality House Brochure
Vincennes University offers access to their Hospitality House to special guests, generous donors and visiting speakers. The house can also be rented during special events at the university or in the area. This brochure was designed to convey the elegant feel of the historic house, highlight amenities and suggest regional points of interest and activities.
University High School Of Indiana
University High School of Indiana is a private, purposely small, college preparatory, high school. They stress an open setting and almost family-like atmosphere. Photography was taken to reflect the casual, friendly school day environment. Muted colors were used to convey a sense of sophistication - reflecting a more contemporary and college-bound approach to education. Actual student quotes were incorporated to reflect the thoughtful and mature mindset of the student body.
Photography: Chris Day
Big Ben Guitars
Big Ben Guitars is the brainchild of luthier, Ben Taylor. Ben's acoustic guitar design is not only visually stunning, it incorporates some of the most ingenious acoustic engineering of the last 75 years of guitar building. The sound characteristics such as volume, tone, sustain and purity are simply unequaled in the acoustic guitar world.
This brochure highlights the first model in the Big Ben Guitars line and was designed with a slender format to reflect the sophisticated engineering and beauty of the guitar. Copy was written with a musician's point of view to attempt to convey those often hard-to-describe sound characteristics.
Photography: Wilbur Montgomery
Independent Schools Of The Central States (Isacs)
Indianapolis-Area ISACS Schools Association Brochure
The Indianapolis-area ISACS Schools Association is comprised of 10 different independent schools, from elementary through high school. This brochure gives a brief background on the Association and devotes a page to each school, allowing for a quick overview. The brochure concept focuses on "Knowing your child" and "Knowing your options," which reflects the parents' situation - selecting the school that is best for their individual child.
Carmel Financial is a consumer products finance company whose tagline is "We make it possible," with the image of a window in their logo. This "window of possibilities" theme was incorporated into the brochure by photographing an actual window. Other iconic and slightly whimsical items reflect the headlines of each page, adding some visual interest to a subject matter that can be very dry.
To reinforce the "opening up of possibilities" concept, each brochure was wrapped in a dark blue uncoated stock that was sealed with a sticker with "We make it..." printed on it, while the last word, "possible," was revealed on the front cover of the brochure, once the wrap was removed.
Photography: Chris Day
Encore Vocal Arts
Encore Vocal Arts is an auditioned chamber choir that performs a wide variety of music to "educate and inspire." The Encore Vocal Arts brochure was designed to reflect their sophisticated approach and used design elements to reflect the characteristics of music. Leaning heavily on black and white reflects the very essence of sheet music as well as the dress of classical musicians. The brochure also included a tear-off order form for ordering tickets.
Christel House Open Sponsor Brochure
Christel House's goal is "helping children around the world break the cycle of poverty." The Christel House Open is a charity golf tournament that takes place on multiple golf courses around the world, all on the same day. The brochure was aimed at a very small group of people: potential sponsors. Less than 50 brochures were digitally printed. The interior pages of the brochure were printed on heavy stock and spiral-bound. The inside signature was then affixed inside a hardbound front and back cover.
The graphic concept of the piece focused on "numbers" as both a message and graphic element. This allowed the text to mention charity and media exposure statistics as well as golf course information - all given a golf score treatment.
Blue & Co.
College Recruiting Piece
Blue & Co. provides not only tax, auditing and accounting evaluations to companies, but a whole host of other services including healthcare consulting, business compliance, record keeping and technology consulting.
Presented here are two different four-page brochures, produced several years apart, but aiming for the same market: intelligent, ambitious and professional college students interested in becoming interns and potential future employees.
CTI Products Brochure
CTI Group is a developer of convergent billing systems that support wireline, mobile, broadband and Internet communications, as well as energy and utilities billing. This brochure represented their latest products.
Pondgard is a rubber product made by Firestone and is used to line high-end decorative ponds. This brochure was meant to be used by dealers and included a dealer imprint area on the back. With a limited budget and less-than-perfect supplied photography, a more illustrative approach was taken. A Koi fish and lilly pads were illustrated for the front cover since Koi are commonly kept in decorative ponds in which a Pondgard liner would be used. This is a good example of illustrating what the product makes possible versus showing the actual product, which in this case, is of little visual interest.
The Polis Center
Prologue Series Brochure
This particular volume in the Prologue Series from The Polis Center focused on "Religion in the Shaping of 20th Century America." This was by nature, a copy-heavy piece with a very limited budget, resulting in a two-color printing. A classic treatment was given to the body text for easy readability and to represent the serious nature of the subject matter. To create visual interest and break up the text, unique type treatments were given to the subheads, using different type fonts, sizes and screen values/combinations. Small architectural elements relating to the subject matter were also introduced as design elements.