Three layout options for a full-page ad promoting a special travel package to the Caribbean.
University High School of Indiana
University High School, a small, college preparatory high school encourages enrollment as well as promotes open houses and potential parent breakfasts with a series of ads. The ads utilize impressive student quotations and photography that represents the unique, casual atmosphere of the school.
Southeast Family Dental
Proposed ad series for Southeast Family Dental. Ads would run in smaller local newspaper and would poke-fun in a light-hearted way, people's tendency to make excuses for putting off an appointment with the dentist. Ads attempted to make potential customers feel at ease with and encourage the idea of going to the dentist for regular check ups.
"Choices" ad series
Part of a proposed campaign aimed at encouraging high school students to consider Vincennes University as their choice for higher education. This light-hearted series attempted to make high school students aware of areas of study and job opportunities they may not have realized were available at Vincennes University.
Roberts Park United Methodist Church
Special event ads
Three ads highlighting special worship services and fund raising events at Roberts Park United Methodist Church - a church in the heart of downtown Indianapolis. Ads would run in a newspaper with an urban and slightly more progressive readership.
American Airlines Vacations
Travel packages magazine ad
Ad promotes several Caribbean travel packages from American Airlines Vacations. Creative use of type and text (Relaxation, Recreation, Rejuvenation) with a stock photo are an inexpensive solution that conveys the best part of a Caribbean vacation - getting away from it all and relaxing.
Boehringer Mannheim Biochemicals
Ad promoting FuGene 6 Transfection Reagent to researchers. Ad uses playful type treatment with photography to highlight an otherwise cliché but important testimonial quote of a researcher at the University of Missouri at Columbia.
Magazine ad highlighting Vincennes University's long and rich history of providing access to higher education. Vincennes was founded by William Henry Harrison, 9th President of the United States.
Software Product Magazine ad
TCLogic's LogicStock is an inventory software product that can be customized to an individual company's needs. An otherwise dry subject matter was given an active and contemporary look to "stand out from the crowd" and to reflect the idea of inventory "movement."